Apple CEO Tim Cook made a surprise visit to China, where he cheered on gamers at an Apple store in Chengdu playing “Honor of Kings,” a game by TiMi Studio, owned by Tencent. Cook highlighted the game’s global success,
posting on Chinese social media platform Weibo. “Honor of Kings” is a significant revenue source for Apple’s App Store in China. Cook’s visit to China, Apple’s third-largest market,
followed the lukewarm reception of the iPhone 15 and occurred as Huawei aimed for a comeback in the mobile market. Notably, iPhone 15 series sales in China dipped by 4.5% compared to the iPhone 14,
according to Counterpoint Research. This visit happened amidst ongoing challenges and competition in the Chinese tech market.