In a recent update, actors Shah Rukh Khan, Akshay Kumar, and Ajay Devgan were issued notices by the central government regarding their involvement in gutka advertisements. The government, responding to a contempt petition, informed the Lucknow bench of the Allahabad Court about the issuance of these notices. The issue had already been under consideration in the Supreme Court, as highlighted by the Centre’s counsel, suggesting that the ongoing petition in the Allahabad High Court should be dismissed.

This case initially began when a petitioner raised concerns about prominent personalities endorsing gutka products despite holding significant awards and recognition. The petitioner urged for action against these actors and dignitaries. In response to the petition, the High Court had directed the central government to address the representation made by the petitioner.

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The petitioner had submitted their concerns to the government on October 22, emphasizing that action should be taken against those endorsing gutka products. However, no action had been taken by the government on this matter. Consequently, the contempt petition was filed, leading to the High Court issuing a notice to the Cabinet Secretary of the central government.

On December 8, the Deputy Solicitor General informed the High Court that the central government had sent show cause notices to Akshay Kumar, Shah Rukh Khan, and Ajay Devgan regarding their involvement in these gutka advertisements. Additionally, it was brought to the court’s attention that Amitabh Bachchan had legally addressed a gutka company for continuing to air his advertisement, despite him having terminated his contract with them.


The court has now set the hearing for May 9, 2024, in light of these developments.

This case revolves around the ethical considerations of public figures endorsing products that may have health risks or are otherwise controversial. The court proceedings aim to address these concerns and ensure appropriate action is taken in line with the law.