The Toyota Rumion, deeply rooted in a collaborative alliance between Toyota and Suzuki, extends Toyota’s reach into market segments where it previously lacked a presence. Much like its predecessors—the Maruti Baleno-based Glanza and the Maruti Grand Vitara-based Urban Cruiser Hyryder—the Rumion is a strategic move by Toyota to establish a foothold in the affordable MPV segment, leveraging Suzuki’s successful Ertiga platform.
1. Introduction: Toyota’s Collaboration with Suzuki
Strategic Partnership: Toyota’s utilization of Suzuki’s expertise in their collaborative venture.
Past Success: Following the Glanza and Urban Cruiser’s successful market entries.
New Venture: Toyota’s endeavor to tap into the affordable MPV space using the Maruti Ertiga-based Rumion.
2. Design and Structure: The Visual Differences
Exterior Tweaks: The Rumion shares most of its exterior components with the Maruti Ertiga, with subtle yet noticeable design alterations.
Distinctive Features: A revised front grille, redesigned front bumper, and unique 15-inch alloys set the Rumion apart.
3. Interior Insights: Comfort and Practicality
Familiar Interiors: The cabin layout, color scheme, and design closely resemble the Maruti Ertiga, marked only by the Toyota logo on the steering wheel.
Comfortable Seating: The Rumion offers spacious and comfortable seating, with adjustable and reclining middle-row seats, accentuated by ample storage provisions.
4. Performance and Efficiency: Powertrain Insights
Engine and Transmission: Equipped with a 103hp 1.5-liter petrol engine, incorporating mild-hybrid technology for city-friendly responsiveness.
Driving Dynamics: Under aggressive driving, the engine exhibits a torque deficit at higher speeds, accompanied by increased noise levels.
Transmission Variants: A 6-speed automatic gearbox, prioritizing efficiency with paddle shifters for manual control.
5. Driving Experience: Ride Quality and Handling
Ride Comfort: Exhibits characteristics akin to the Ertiga, offering stable handling and decent ride quality.
Load Sensitivity: Occasional vertical movements on uneven roads, particularly noticeable when the vehicle is fully loaded.
Steering Dynamics: The steering provides a natural centering after making turns, differing from standard Maruti models.
6. Price Comparison and Verdict:
Cost Analysis: Marginally higher pricing compared to comparable Ertiga variants, offering a longer standard warranty (3 years or 1,00,000km) than Maruti’s (2 years or 40,000km).
Final Assessment: Despite close resemblances, the Rumion inherits the Ertiga’s competency and reliability but lacks a significant differentiation in pricing.
7. Pricing and Availability:
Price Range: The Rumion is available from Rs 10.29 Lac to Rs 12.18 Lac for the manual variant and Rs 11.89 Lac to Rs 13.68 Lac for the automatic, offering potential buyers diverse choices.
In essence, the Rumion stands as a testament to the successful formula adopted by Toyota in partnership with Suzuki. While it inherits many positive attributes from the Ertiga, such as reliability and practicality, the slightly higher pricing requires a more distinct offering to justify the premium. Despite this, Toyota’s extended warranty and quicker dealer deliveries, coupled with the allure of the Toyota brand badge, contribute to its appeal in the market.