A Step by Step Guide to Redesigning a Website Without Affecting SEO
Search Engine Optimization is the most important factor to consider when designing a new website. However, many of the website owners do not understand the basics of SEO.
A reliable digital marketing company helps you to know the pros and cons of the redesigning process of a website. If the user is planning to redesign the website without affecting the SEO, then here we have prepared a complete step by step guidelines to help you redesign a website without affecting the SEO and the current visits.
Before we move on to the guidelines, checkout the reasons behind redesigning a website first. Here, we have enlisted the most common reasons:
- You don’t like the theme of your website
- You may want to rebrand it with new products or services
- You need to make your website mobile-friendly with responsive theme
- You may want to change the Website platform from WordPress to Blogpost or any other
These are all the most common reasons why a website owner thinks about redesigning a website. Redesigning a website doesn’t mean to change the domain of it. It’s just changing the design of your website visually with better navigation and options.
Before redesigning your website, you should think about the bad effects of it on the traffic of it first. Let’s get on to the steps of redesigning a website first.
Steps to redesign a Website without Affecting SEO
Setup the website on a temporary URL
Before making any new changes to your website, you need to copy all the data of your website and set it to a temporary URL. Work on the new website’s design and when the design is finished, you can switch the data to the original website.
There are many online tutorials available on the web platform which you can follow to setup your website on a temporary URL. Your hosting provider may also help you out with your requirements on setting up the URL temporarily.
Check for the broken links
Once you have redesigned and shifted your website, you need to test the new site and its performance. You should also check if there are no any broken-links available on the site. There are plenty of tools available for free for checking out the broken links on your website. The tools help you to find out such links and you will be able to remove them which is very important for your website.
Create a list of the pages of your website
Google is always keeping an eye on the behavior of your website. You need to know Google and all the other search engines about the changes that you have made under the domain. To do so, you need to prepare a list having all the URLs of your website, include all web pages that your website has. You can also save the sitemap and save its text file.
Redirect your old URLs
Many of the existing URLs of the website will change itself after the redesigning process. It is better for your website to redirect all the URLs to the original old URLs. There is a way to redirect your old URLs naturally to the newly designed website which is called 301 redirection. This process lets the search engine acknowledge about the changes you have made to the existing URLs.
Make sure the new Website is verified with Google Webmaster Tools
Once your newly designed website goes live, the first thing you need to do is check whether your website is verified with Google Webmaster Tools or not. It is essential for the site to get verified by Google to let Google crawl your website’s URLs effectively.
Switch the entire website at once
Designing and developing is the crucial task when you launch a new website on the web platform. What most digital marketers recommend you is to switch the entire website at once to the original domain. If you have redesigned your website to a different platform, then you need to switch it to the existing domain at once. All the web pages will be shifted to the domain at once.
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I am Avantika, Digital Marketing specialist at Spotyourshop. I am managing digital content to build a relationship for the company. I am a regular author of spotyourshop ‘s blogs. Die-hard passionate with the profession and believe in simple living high thinking. You may also follow me on facebook & twitter.