EFFECT OF TELEVISION ADVERTISEMENTS ON MANKIND
We all are living in glorious 21st century and yes its 2019. Television is almost everyone’s part of daily routine . If we talk about television shows , movies and all , advertisements is quiet common in all . We all usually get influenced by advertisements and purchase things which is in trend. Advertising plays a very supreme role in customers life . Customers are the people who buy the products only after they are aware of the products available in the market.
We are living in a world of advertising. From getting up in the morning , travelling in metros, local trains, cars, bus, moving up in the lifts in the business centers, reading newspaper, listening radio during the travel time, watching TV at home and of course in the internet, going out in weekend in the mall, even during the cinema , everywhere we are surrounded with brands who are trying to sell us clothes, shoes, cars, or beer, toothpastes, You turn on the television, and smiling faces out there always try to sell us soup, toothpaste, candy etc.
Despite how much you think you ignore them, and how little you may believe they affect you, but in reality they do find a place in your mind. We want to believe we’re in complete control of our choices but actually we are not. Everyone amongst us want to buy things of brands which are quiet famous rather it be clothing brands , shoe brands or accessories brands .
“There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.”
Advertisements connect with people emotionally , people believe in things which they see or listen in the advertisement moreover if the advertisement is done by a renowned celebrity then its makes people trust more easily on the brand and they prefer purchasing that brand. Emotional appeal makes consumers interested in the product, breaks from the clutter of the force advertising, hits subconsciously, touches heart and enters mind. It can reinforce the consumers purchase To sum up, Advertisement is one of the important ways to help the marketers as well as consumers. It is good for the companies as they can attract more consumers and as a result increase the profit of the company. It also has many benefits for the consumers as they can raise their knowledge and awareness and accordingly improve their lifestyle. Conversely, it may have negative effects on consumer behavior by creating unhealthy behavior such as alcohol consumption and lowering self-confidence by beauty advertisement.
“Don’t tell me how good you make it; tell me how good it makes me when I use it.” -Leo Burnett
I am Avantika, Digital Marketing specialist at Spotyourshop. I am managing digital content to build a relationship for the company. I am a regular author of spotyourshop ‘s blogs. Die-hard passionate with the profession and believe in simple living high thinking. You may also follow me on facebook & twitter.