How Can You Use Instagram for Advancing Your Career
According to www.blog.hootsuite.com, 72% of teenagers use Instagram on a daily basis. In a few industries, employers are not only turning to Facebook, LinkedIn, or Twitter for job candidates. They are also looking for candidates on Instagram for understanding the potential hires who are going to do great for the company. It is true that Instagram is not a tool for finding the right candidates, but currently, employers are not only looking for the appropriate resume, they are also looking for genuine talent.
The digital life, that everyone lives, and the manner in which all the people who work, is considered to be extremely visually driven in comparison to what it was before. This can be turned to your professional advantage. Like the other social media platforms, Instagram also helps in connecting with people who are like-minded and who belong to a similar field. And, for this, there is no need to become an influencer.
Given below is a list of the important steps that can be taken for using Instagram in order to advance the career.
Finding your place
The first and most significant step that you need to take is to decide whether this platform is the perfect fit for walking on the career path and the role you want. It is true that certain industries and roles are going to benefit hugely from Instagram but that does not mean that all the industries are going to gain advantages. If your career is focusing on aesthetics, graphics designing, interior designing, architecture, real estate, marketing, etc., then you can be assured that Instagram is holding a huge potential and career options for you.
The other fields like consultants, bankers, information technology, are also famous for having a huge presence on this visual platform. The reason behind this is that they are also making use of Instagram for sharing their photos and keeping up with the industry leaders, sports figures, companies, and the media outlets that they genuinely care about. Keep in mind that just because an individual is not posting amazing photos does not mean that he cannot use Instagram for his benefits.
Knowing what you are going to post
Next, it is important that you try to figure out the visual that you want to portray with the help of your Instagram profile. You can not only think about your followers or a great influencer but you also need to consider what a recruiter, employer, or a manager is going to think about you when they first open up your profile.
Consider the percentage of Instagram photos that should be able to display the career that you want for yourself and clearly make your employers understand about the influence, the ideas, and also provide them with a brief knowledge about the projects you are associated with. You need to understand that your employers are going to form a particular opinion about you as soon as they are landing on the Instagram profile that you have.
It is your duty to combine both the leisurely photos as well as the work photos so that the employees understand that you are not only approachable but your work is easily relatable. Ensure that the captions of all the images are capable of demonstrating knowledge about your industry. For instance, if you like finance, the images should have captions from the great industry leaders. Moreover, you should also report the pictures from the innovative brands that you like. You can visit https://gramblast.com/ for gaining more followers on Instagram.
Building your followers by commenting
Only posting pictures that are related to your field or providing engaging captions is not going to help in building your following. It is your duty to engage with the target market. When you follow people from various levels of the industry that you are interested in operating in, you will start getting an understanding of the people who are sharing your interest. It is not a bad idea to engage with your followers who are commenting or liking a photo in one of the most famous pages of Instagram.
Paying compliments on the thoughtful input and effort they are putting on a particular photograph like a personal photo or some other picture is also a great way of engaging with other people. You can also follow the account of someone you like and you can be assured that that person is also going to follow you back provided your Instagram feed is interesting. Everyone is aware that hashtags are also searchable and you can use them for building a professional network, which is based on the common interests that you have. Try to move between photos that have similar hashtags so that you can engage with individuals who are not only using them but are also congregating around them.
Mixing in certain lifestyle shots
Whenever you are thinking about displaying a particular part of the lifestyle that you are leading, you need to consider the places and activities that you are displaying around and find out the people who have a similar interest. This will help you to start a proper conversation that is based on the photo first and then it moves on to other important things. If you have observed a new dining hall within your neighbourhood, you can share a particular picture from there and then use the location to see who has done a similar thing.
You can connect with that particular person through Instagram and then you can meet him up in real life as well. This is a great strategy and you never know who you are going to come across. You may end up meeting an Instagram influencer who is looking for someone and chances are that he is going to end up recruiting you.
Instagram is a big place and you can use it in your own way for reaping the various benefits that it is constantly providing. As a responsible individual, you need to plan and strategize before you take one-step ahead on this visual platform. If you are doing things in the proper manner, you might just end up getting the career that you have always dreamt of.
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I am Avantika, Digital Marketing specialist at Spotyourshop. I am managing digital content to build a relationship for the company. I am a regular author of spotyourshop ‘s blogs. Die-hard passionate with the profession and believe in simple living high thinking. You may also follow me on facebook & twitter.