Tips for Spreading Your E-commerce Business like Wildfire
The big e-commerce brands are known to take up the entire first page of Google. In such a scenario it is impossible to make a place especially if you have just started. Moreover, it is next to impossible to outrank the bigger e-commerce brands. If you are interested in getting the brand in front of target customers but you do not want to place your trust only on Search Engine Optimization, the best move for you is definitely social media. Instagram is one of the best social media platforms for your brand to succeed. Almost 500 million users are active daily, www.adespresso.com has stated.
Consider the actionable tips that have been mentioned below that will not only help in gaining more followers but also spread the brand to a great extent.
Discover images that are known to work for other people for building a consistent image of the brand
Your customers love the consistency and that is why branding the images is significant, especially on this visual platform. In the minds of your customers, consistency is equal to trust. When they are viewing the brand to be trustworthy, they are going to purchase your products and if they do not, they will not purchase or recommend your brand to other people. You should always create visuals that are consistent and have a particular colour scheme for working.
Creating image branding guides in order to maintain the consistency
Consistent visuals are one of the most important parts of making your target customers believe that you are credible and it also helps in gaining more followers. This is why you should choose the proper fonts for the captions of your images and ensure that you are sticking to these fonts for all the posts that you make throughout your Instagram account. Moreover, a particular font will help in creating consistency within the images.
Engage your audience with the help of inspirational posts
It is true that almost everyone loves clicking pictures but people always fall in love with a photo that is mesmerizing. A mesmerizing photo is not only about clicking a picture with the help of your cell phone. The ideal photographs are known to be art and a piece of art is capable of evoking emotion. Instagram is built on the unique idea that is based on sharing pictures and this is why the images are extremely important. You have to nail it when you are creating brand awareness. An inspirational picture is capable of drawing in more customers than you can probably imagine. Get real followers for Instagram to improve the engagement of the posts.
Using hashtags for maximizing the reach as well as spreading the brand
An amazing thing about this beautiful platform is the ability to search organically. E-commerce brands need to understand that Instagram is not only a social media channel but also an amazing search engine. Google makes use of keywords for ranking websites and Instagram uses the hashtags for doing the same. Hashtags have allowed communities to come closer and help people discover the brands that they are looking for. This is why you should include hashtags in all your posts.
It is not an easy task to spread your e-commerce brand easily. However, if you can follow these simple tips, you will definitely be successful in spreading the brand to different corners of the huge world.
I am Avantika, Digital Marketing specialist at Spotyourshop. I am managing digital content to build a relationship for the company. I am a regular author of spotyourshop ‘s blogs. Die-hard passionate with the profession and believe in simple living high thinking. You may also follow me on facebook & twitter.