Why you should keep updating your mobile app?
Building an app and sitting back that all your responsibilities are over is absolutely a wrong thought. To live up in this rival market it is necessary that you hold on your clients firmly. Let them once you will miss them forever. Phone models and the network models are upgrading themselves more and more to provide the best in class service to their users. Hence updating over certain period becomes highly important else your app may be eliminated from the play store list due to its incompatibility. Apart from contenting the client’s regular updates can be beneficial in several ways.
Upgrading will keep you up to date in this technology world, increasing the client number. Sometimes adding up a new feature to your app may attract a lot of new clients taking your business to the next level. All you need is one big idea that will completely change your world. So, when such an opportunity is always available why to let it vain. Utilize the key to unlock a new phase of your business. Especially a native app development company need to shell only a less amount to take your app standard to the next level. Let’s explore more about updating the mobile app.
Found a bug then, you are done
Every user installs the app after going through the ratings and reviews of the previous installers. The clients will always be seen that they don’t find any bugs or glitches in the application. If they found something that disrupts them from enjoying the application there is no second consideration. All that they do is uninstalling the application straight away. They may even cause you to lose a hand full of clients.
A study reveals that 88% of the users abandon the app because of the bugs and the glitches and also that 51% will abandon the app forever if they face more than one bug in a day. So, make sure your app is always free from bugs.
Maintain your compatibility
When Apple launched its new beta version, it popped out a lot of error in the previously created 32-bit apps. This automatically leads to removal of the application from the list of the play store apps. In order to overcome this barrier, it becomes a compulsion for you to update the product for the survival of the application. Even if you aren’t willing to make an upgrade, Google and Apple force you to do it. Either upgrade or forget your app.
Prevention from a security breach
It is highly important that you provide your users with a safer platform; their privacy must not be comprised at any cost. Since a lot of confidential data of the users are involved with the product it is your responsibility to ensure their safety. Privacy is the main concern in today’s tech world. It is a shocking fact that about 70% of the smartphones are reporting the personal data of the user to some third-party. These third-party companies often include tracking companies.
The security breaches create nervous in the client to use any kind of app; so it becomes your role to convince the customer by promising them that you really care their data. By updating your app regularly you can compromise the user that you have improved your security terms; by displaying it in the new features log.
Keeps you ahead of your competitors
Creating a static application will never gain you profit, instead, it may wreck your brand name poorly giving a bigger lead to your competitors. To escape from such a situation, keep yourself ahead of the fleet by showing them what you’ve got. You can even get reviews from your customers about their experience or even ask for some kind of suggestions.
By compiling all those reviews you can design your next update which can be a grand success since you’ve worked on all the difficulties faced by your customer. Updating always gives you a chance to become successful even if your first idea goes wrong.
Displays your commitment
It’s a chance to show how committed you are at the work. The work ethics and the professionalism of your organization will be reflected through up gradation. This, in turn, can create a brand image among the users. It serves to be useful not only for the current app but also to the other applications that are going to be developed by the company.
Creating the trust in minds of the users is a tougher task but can be made possible by showing your commitment at work. It requires takes rigorous time and effort to find the necessities put up the brain and come up with a booming idea. Sit down with the developer team to make them understand the feature and get the desired results. But the fruit of hard labor will be unimaginable.
Digital marketing strategy
Apart from all those reasons, it can be a key marketing strategy. It will give you a big jump over the other apps in the store and improve your rank by a large factor. For example, consider the application Pinterest which updates their product every third week. This improves their rank, making it easier for the viewers to see it at the top and gain more downloads. Updating the app frequently will create a direct impact on your success; so never miss out upgrading.
I am Avantika, Digital Marketing specialist at Spotyourshop. I am managing digital content to build a relationship for the company. I am a regular author of spotyourshop ‘s blogs. Die-hard passionate with the profession and believe in simple living high thinking. You may also follow me on facebook & twitter.